Of Ocado Chief Executive Tim Steiner Essay Example | Topics and Well Written Essays - 500 words

Of Ocado Chief Executive Tim Steiner - Essay Example wastage include indicating a â€Å"use by† label on their products and donating foods that exceed the guaranteed product life but are within product’s â€Å"use by† dates. Carbon emission and food wastage reduction are important initiatives because they uphold a clean and safe environment that benefits businesses and the community at large. Ocado takes deliberate initiatives to reward and appreciate its employees. The company’s employee benefits package includes allowing its employees to own its share with an aim to give them a sense of ownership over the company. It does this through its Ocado Sharesave Scheme that enables employees to save and own shares proportional to their savings. This is an important element of corporate social responsibility because employees are crucial to the success of any business. Charitable donations are an important element of Ocado’s corporate social responsibility. It has a charity committee that organizes events and devices ways of raising funds. Ocado has given to Macmillan Cancer Support, British Heart Foundation and NSPCC. Charitable donations show a company’s selflessness and

Entrepreneurship Assignment Example | Topics and Well Written Essays - 2000 words - 2

Entrepreneurship - Assignment Example further discussion will evaluate the driving forces of future business venture of The Gathering Goddess, a small vintage apparel boutique based on London. This discussion will also illustrate the essential entrepreneurial marketing communication approach of the organization to improve their future market performances. The Gathering Goddess is an organization specialized in the designing and marketing of vintage clothing materials through online stores as well as physical stores. This vintage boutique was established in 2002 by Wilma Mae Basta. This organization has only one physical store in North Kensington, London. The majority of its marketing procedure is dependent on various ecommerce sites and online retail stores such as Fab.com and eBay (The Gathering Goddess, 2014). The organization is known for marketing and selling their products through online stores to different parts of Europe and the US. The major target of the organization includes the premium consumers from upper class and upper middle class. Most of their products are designed to target the female consumer section of the market (UKSBD, 2015). Over the last few years the organization has witnessed huge competition in the global apparel market. Most of their products are sold through third party online retail stores which is hindering their direct communication capacity with their potential consumers. It is also hampering them to secure a competitive position in the market. The increasing global demand is influencing the organization to incline towards setting up organizational online retail option. They are also concentrating on improving their marketing relationship and communication with the stakeholders of the organization (Gard, 2013). The organization possesses strong financial structure that can assist them to indulge into new marketing venture. The availability of skilled workforce will also enable them to offer innovative and lucrative products to their consumers. The major competitive

Crime as dark play Essay Example | Topics and Well Written Essays - 250 words

Crime as dark play - Essay Example For instance, the cockfighting by Balinese can be considered as a deep play that involves all the players not only the cocks but also the owners of these cocks (Geertz 56). Deep play, dark play are some theories to describe an event or situation like horse racing or Russian roulette in which the threat to life is at maximum level. The involvement in the sport or event is so high that it makes people think if its really worth engaging in it. Deep and dark play creates a situation in which the life of that person is entirely dependent on that entourage. The characters might not even realize how grave the risk is before committing themselves to that situation. Vanishing Point, a 1971 American movie, explores the concept of dark play very well. The movie shows a delivery driver, Kowalsky, who agrees to take a car to San Francisco from Colorado. Kowasky is shown as an aggressive man who has suffered a lot in life and lost all his loved ones. From flash backs in the movie, the audience is told that life has not been easy on him as he suffered injuries in the war with Vietnam and was also convicted of drug charges after he stopped his partner from committing rape. Tired with life, he hits the road at high speed to take out the frustration he had inside him for so many years. Though his intentions were not to hurt anyone on the road, Kowalsky is portrayed as a rebellious man who is willing to take any challenge as it comes. The police soon learn of a speedy driver on the road and the chase between Kowalsky and police begins. He soon becomes very popular and the media starts reporting him on radio and newspapers. The movie at length shows how h e dodges the police and manages to avoid the traps they lay for him. After playing all the catch and mouse game, the man with no purpose in life (Kowalsky) intentionally hits his car against a truck and commits suicide (Berra). When I closely

Discuss the Different Components of Michael Porters Essay Example for Free

Discuss the Different Components of Michael Porters Essay National prosperity is created not inherited. It does not grow out of a country’s natural endowments, its labor pool, its inters rates or its currency’s value. A nations competitiveness depends on the capacity of its industry to innovate and upgrade. They benefit from having strong domestic rivals, aggressive home based suppliers and demanding local customers. Innovation is what drives and sustains competitiveness. A firm must avail itself to all dimension of competition, which he categorized into four major components of the â€Å"diamond of national advantage† 1. Factor Conditions: The appropriateness of the nations factors of production to compete successfully in a specific industry. Porters notes that although these factor conditions are very important in the determination of trade, they are not the only source of competitiveness as suggested by the classical, or factor portions, theories trade. Most importantly for Porter, it is the ability of a nation to continually create, upgrade, and deploy its factors ( such as skilled labors) that is important, not the initial endowment. 2. Demand conditions: The degree of health and competition the firm must face in its original home market. Firms that can survive and flourish in highly competitive and demanding local markets are much more likely to gain the competitive edge. Porter notes that if the character of the market, not its size, that is paramount in promoting the continual competitiveness of the firm. And Porter translates Characters as demanding costumers. 3. Related and supporting industries: The competitiveness of all related industries and suppliers to the firm. A firm that is operating within a mass of related firms and industries gains and maintains advantages through close working relationship, proximity to suppliers, and timeliness of product and information flows. The constant and close interaction is successful if it occurs not only in terms of physical proximity but also through the willingness of firms to work at it. 4. Firms strategy, structure and rivalry: The conditions of the home- nation that either hinder or aid in the firms creation and sustaining of international strategy is universally appropriate. It depends on the fit and flexibility of what works for that country at that time. These four points constiture what nations and firms must strive to â€Å"create and sustain through a highly localized process† to ensure their success.

Advertising and Promotion Essay Example for Free

Advertising and Promotion Essay After first reading the entire exam, thoroughly answer each essay question consistent with the Writing Across the Curriculum section below. Save your work in DOC, DOCX, or RTF format with your last name in the title. Upload your exam document to the course Dropbox no later than Sunday 11:59 PM EST/EDT. You must confirm successful upload. Late exam submissions will receive a grade of zero. Questions (25 points each): 1. As an outcome of the Module 1 Discussion, identify and describe what the class as a whole (a) found to be the top four communication management problems commonly associated with advertising and promotion, and (b) found to be the top solutions to these communication management problems. Why is it important to apply the Saint Leo core value of community when working with your peers (both in the classroom and in the work environment)? Give an example of how the core value was applied in the discussion. 2. Outline and explain the key outcomes of the research represented in the assigned mobile advertising article. 3. Compare (cite and explain relevant similarities) and contrast (cite and explain relevant pointed differences) the services offered by the following advertising agencies: Strawberry Frog, DDB Worldwide, and Exile on 7th. 4. Compare (cite and explain relevant similarities) and contrast (cite and explain pointed differences) TV and radio as advertising media. 5. Compare and contrast the value of newspapers and magazines as advertising media given the current external marketing environment (economic, legal, social, cultural, etc. ). 6. Identify and explain the chief challenges confronting mobile advertising. Writing Across the Curriculum: Please be reminded that all written assignments in this course (including examinations) require formal writing, i. e. , standard business English as employed in the typical executive management suite. Given the importance of proper business communication by masters of business administration, examination submissions exhibiting errors in spelling, grammar, punctuation, and executive business style will be grade penalized. References regarding grammar usage and style recommended by the School of Business are: Strunk and Whites The Elements of Style and Shertzers The Elements of Grammar. Saint Leo University administration and Board of Trustees promise the public that we are following Benedictine values, not the least of which are excellence and integrity. Please acquit yourself in this course consistent with these values. Grades will necessarily suffer if one does not behave in accordance with these values. It deserves repeating: plagiarism of any kind, intentional or unintentional, is treated with great concern at Saint Leo University. Plagiarism must be reported to the executive administration. A hearing will then be scheduled to advance the investigation into charges of plagiarism. It is better to be excessive in citing sources throughout the body of a paper than to risk the charge of plagiarism. A â€Å"Reference† section must conclude all written work in which sources require citing. Shintaro, O. , Barwise, P. (2011). Has the Time Finally Come for the Medium of the Future? Journal Of Advertising Research, 515 9-71.

Understanding Communication in Animals

Understanding Communication in Animals Ever since the beginning of animal and human existence, there has been a continuous flow of information between individuals and groups. The term communication comes from Latin word commÃ…Â «nicÄ re to share and defines the process of giving information or of making emotions or ideas known to someone (MacMillanDictionary n.d.). Human communication has a very elaborated structure. A language is a complex communication system and it occurs when the speaker and the listener possess a representational process that is common and that ensures similar coding and decoding of signal meaning (Rendall et al. 2009) Even if animals might not have the ability to speak a language or utter various words, they have many other ways of expressing themselves. In animal communication, scent is probably the most common sense used by animals in order to mark their territory, to warn off or even scare intruders, to show their readiness to mate or even to attract the prey. In general, they use strong smelling urine for these purposes but some animals possess scent glands that produce persistent odours. Skunks are widely known for their anal scent glands that spray an oily liquid towards their enemy. The foul mist does not do any serious damage to the victim but it scares him off and it could linger on his body for a few days. Snakes and lizards use their tongues in order to collect the scent particles in the air then they analyze the information inside their mouths. Many insects, such as bees, ants and moths use pheromones to communicate, mostly for attracting males. Another source of scent utilized by some animals (for example: the rabbit, the hippopotamus, the vicuna) to make their presence be felt on different territories is excrements. The y try to mark their territory by dropping large heaps of feces so others would keep distance. The second sense that animals rely on to a great extent is hearing. In order to survive and succeed, animals guide themselves by the acoustic signals that they produce and receive. There is an ample variety of sounds that could be produced by animals, depending on size and species. Numerous acoustic signals that are transmitted by animals are not distinguished or noticed by humans because of the ultra-low sounds that can’t be perceived by human ear. The most vocal animals are birds that are well-known for their songs in different tonalities and cheerful chirping, especially in spring and summer. Whales, the largest of all mammals, are experts in the art of sound communication. They use various types of sounds, like whistles, clicks and pulsed calls for multiple purposes: echolocation, mate calling, and social interaction (Anon n.d.). Other animals that are often heard by humans are frogs and toads that have developed their vocal signals by using little bags of air as sound res onators which are situated on the sides of the head or in the throat. Elephants can produce a wide range of sounds, from rumbles to snorts and cries, going from very low frequencies to higher ones. When they are in danger or they are in a state of extreme excitement they use their trunks to deliver long resounding trumpeting. Their large ears allow them to have a great sensitivity to lower frequencies and also a better capacity in localizing sounds. A third sense that helps animals communicate is sight. Visual signals at animals are diverse and they can come in many forms of display, such as mimicry, body posture, and facial expressions. For example, male peacocks and lyre birds display their exquisite colorful feathers and bodies in order to attract females for mating, visual communication being used in their advantage. Body language is frequently used by dogs, cats, monkeys and other animals. An example would be the moment when two dogs meet for the first time and they start setting their hierarchical position through body postures. If one holds its tail between the legs it means that the dog is found in a submissive position, allowing the other, with raised tail, to exercise power and dominance. Dogs also make use of their tails by wagging them in order to show happiness, excitement or pleasure. In opposition, cats waving tail is a signal of anger and irritation. The non-human primates, the monkeys, use a lot of facial expres sions and body language to express their feelings. They flutter eyelids and raise eyebrows to denote pleasure, they hug to show friendship towards the other, and the males hit their chests in order to show superiority. The art of mimicry is a fascinating modality of visual communication between animals. Mimicry occurs when an animal copies the actions, the appearance or the sounds of another animal or even the surrounding itself in order to avoid predators and enemies and to get them confused. For example, the peacock butterfly has large eye-spots on its wings to give the predator the false impression that it represents something bigger than it actually is so that would scare him off. Another example is the elephant hawk moth caterpillar who inflates its snake-like- head when being attacked to create the illusion of being a bigger and scarier animal. Other type of visual communication is warning coloration which can be found at caterpillars, various insects, frogs and snakes, the bright colors representing a warning for the potential predators. Their coloration pattern shows how dangerous or poisonous they can be and also if they have a dreadful taste. So, in general, animals learn how to avoid the danger in such cases. Even though it might not be as important as other senses, touch is used by some animals in order to communicate their feelings towards others. As humans make certain gestures like shaking hands, kissing or hugging when meeting someone, monkeys also hug as a sign of affection. In addition to humans, they have a special and unique greeting which consists in placing the hand in the each other’s mouth as a sign of trust and friendliness between them. Cats are creatures that are avid after tactile communication with others of their kind or even with humans. They usually rub their bodies against each other, especially around the face area but also along their bodies, intertwining their tails. Some domestic and savage cats use each other as â€Å"cushions†, this behavior being some form of social bonding and affection. They love grooming each other and curl up together. Owner of over 1000 tiny receptors, the crocodile is very sensitive to any kind of presence or movement. These receptors are present around their jaw line and they can easily detect vibrations in the water and the location of their prey even when a small insect stops by to take a drink. Animal communication has always been fascinating to humans as we try to understand which are the similarities and differences between human language and animals’ ways of expressing themselves. Karl von Frisch, a professor of zoology at the University of Munich, conducted some research on bee communication during around thirty years and he revealed some important principles that helped us understand more about animal communication(Benveniste 1953) First of all, we found out that there are some similarities between bee communication and human language. They are able to offer and to receive messages that contain real data, they can describe the location and the distance of a certain object and they can communicate all these by using various somatic movements. Therefore, it was demonstrated that bees own some kind of â€Å"memory† which enables them to store all the data and then transmit it to others. On the other hand, the differences between human language and bee communication are significant. Bees can only transmit the message through body language without being able to create sounds through vocal organs. Their communication can occur only during daylight, an element that permits visual perception while human communication is not limited by this factor. Another important difference between the two ‘languages’ is the fact that, unlike humans, bees can’t carry a dialogue therefore there is no exchange of linguistic information and no reply from the receiver of the message. Also, bees’ messages can’t be analyzed because they can only be seen as a general reference to a total content. But in human’s speech, each utterance can be reduced to parts that could easily be combined according to some certain rules so there is a great variety in human language. So, we got to the conclusion that bee’s communication is not a language but a signal code because there is an invariability of the message, a unilaterality of transmission, an impossibility of separating the elements of the message and also fixity of the topic. Studies made on non-human primates showed that while humans acquire extra information about a speaker’s intentions, wishes, and beliefs during a dialogue, apes and monkeys appear to have no such abilities because there is no theory of mind. Their way of communicating might appear a bit chaotic when it is compared to human language. For example, when they encounter dangerous situations, they create some alarm vocalizations which are not structured but short and noisy. These sounds are ideally produced to capture the listener’s attention as quick as possible in order to warn it about the potential dangers and to make it react really fast. To conclude, the lack of a real language in animal communication does not mean that there is no similarity between human language and animal communication. Humans will always make research about animal communication in order to get a better understanding of the way the non-human beings express themselves. Bibliography and References Anon, Whales make noise to communicate, locate food, and find each other. , p.http://oceanservice.noaa.gov/facts/whalesounds.htm. Available at: http://oceanservice.noaa.gov/facts/whalesounds.htm [Accessed January 15, 2014]. Benveniste, E., 1953. Animal Communication and Human Language: The Language of the Bees. Diogenes, 1(1), pp.1–7. Available at: http://dio.sagepub.com/cgi/doi/10.1177/039219215300100101 [Accessed January 11, 2014]. MacMillanDictionary, No Title. Available at: http://www.macmillandictionary.com/dictionary/british/communication [Accessed January 14, 2014]. Rendall, D., Owren, M.J. Ryan, M.J., 2009. What do animal signals mean? Animal Behaviour, 78(2), pp.233–240. Available at: http://linkinghub.elsevier.com/retrieve/pii/S0003347209002589 [Accessed January 11, 2014]. 1

Comparing Ruth Prawer Jhabvalas Heat and Dust and Forsters A Passage

Comparing Ruth Prawer Jhabvala's Heat and Dust and Forster's A Passage to India Literature throughout time has contained many similarities. These similarities become even more prevalent when authors share a similar style and inspirations. Two authors that have similar experiences are Ruth Prawer Jhabvala and E.M. Forster. Both these authors have written books that are in the modernism style. Jhabvala and Forster also were fascinated by India and choose the relationships between native Indians and English colonizers as one of their themes. These similarities helped produce books that have similar characters. The women, not native to India, in both Jhabvala' Heat and Dust and Forster's A Passage to India, share many of the same attributes.   Ã‚  Ã‚  Ã‚  Ã‚  The most obvious similarities are those shared by Jhabvala's character Olivia and Forster's character Adela. Throughout the books, these two characters share many characteristics and experiences. The first experience they shared while in India is that both women are social with the native Indians. This was unacceptable to all Anglo-Indians. Olivia frequently visited the Nawab at his palace. She also entertained him and his companion, Harry at her home. For the majority of the book, Olivia's husband, Douglas is unaware of how frequently she visited the Nawab. If Douglas had been fully aware of Olivia's actions, he would have been enraged. Proper Englishwomen were not to associate with natives while unchaperoned. Adela, Forster's character, had a similar experience. She desired to see the 'real'; India. To allow her to do this, a native offered to take her to the Marabar Caves, a local landmark. Again, Englishwomen were not to associate with the natives. Her potenti al fiancà © and host, allowed her to go under the condition that his mother and an Englishman were also included in the group. Socializing with Indians is only one common experience Olivia and Adela had.   Ã‚  Ã‚  Ã‚  Ã‚  Another similar experience occurs near the end of both books. Both Olivia and Adela had relationships irreparably changed through the influence of India. If neither women was in India, their relationships probably would have remained intact. Olivia's marriage to Douglas was ruined because of her relationship with the Nawab. Olivia became very close with the Nawab. She eventually came to carry his child. Because Olivia did not believe the child ... ... this advice happened at the Bridge Party. Again, they told Adela that she was superior to the natives and should act accordingly. Despite all their attempts Adela did not adopt their opinions about the natives. She attempted to form her own. The Anglo-Indian women in both novels attempted to supply advice to the younger women.   Ã‚  Ã‚  Ã‚  Ã‚  Despite being written by different authors, the female characters in Jhabvala's Heat and Dust and Forster's A Passage to India are very similar. In spite of the similarities among characters the novels themselves are different. Not only do the novels have different themes, they were also written through different points of view. While A Passage to India is mainly written through the view of a narrator, the point of view in Heat and Dust changes from the narrator to a third person view developed through Olivia's letters. These are a few of the many differences between the novels that occur regardless of the fact that the novels have similar characters. Works Cited Forster, E.M. (1992). A Passage to India. New York: Everyman's Library, Alfred A. Knopf, Inc. Jhabvala, Ruth Prawer. (1975). Heat and Dust. New York: Harper & Row, Publishers.